June 11, 2024

Be Indispensable: Powerful ChatGPT Prompts to Elevate Your Copywriting Process

Are you falling behind on your latest piece of copy?

Streamline your process with ChatGPT prompts!

Whether you're a freelancer or part of an agency, this blog offers practical prompt generation tips, complete with examples you can use in your writing today.

And if the words “Chat” and “GPT” make you feel a little weary, that’s okay! As copywriters, we love being the storytellers who bring ideas to life, but ignoring AI means missing out on a game-changing tool. It's time to embrace the change so that your work stays ahead in today’s digital marketing industry. So, let’s get into it!

First Thing’s First — Will AI Replace You as a Copywriter?

AI might be impressive, but it’s not a miracle for perfect copy. You still need market knowledge, precision, strategy, and a differentiated voice to shape its output.

In short — AI won’t replace you. If anything, it’ll give you a competitive edge!

ChatGPT Prompts to Elevate Your Copy

Explore our collection of ChatGPT prompts for copywriters. We’ve got you covered from headlines to blogs, social posts, and refining your work. And remember, you’re not limited to just ChatGPT — experiment with other AI generators like Meta AI, Microsoft Copilot, or Google Gemini to find the one that works best for you and your writing style.

Prompts for Creating Compelling Headlines

While the headline is the shortest part of your content, you don’t want to overlook it. These prompts are made to generate a plethora of ideas:

  • Create [X] headlines that summarize the following: [input your example].
  • Write [X] [adjective (i.e.cheeky/adventurous)] headlines about [insert topic] for [type of content], targeting [specify target audience]. Each headline should be no longer than [X] characters. Each headline should embody one of the 4 U’s: Urgency, Unique, Useful, and Ultra-specific. Try to include [insert keywords] as keywords.

For an added edge to your headlines, look for trending topics by researching keywords with an SEO tool, like SEMrush. It’s a great way to learn your target audience’s main interests.

Prompts for Social Media Captions

Sometimes, you have plenty of big ideas but it’s difficult to condense them into a shorter piece of content.

Keep your social captions simple with these prompts:

  • Write [X] calls to action for [specify target audience] with the goal to [i.e. follow, click a link].
  • Write a caption using the [AIDA, PAS, BAB, FAB] copywriting framework that highlights [insert product, service, brand, event description] for [input social platform]. Maintain a [specify tone] tone and add hashtags.
  • Write a social caption for [input social platform]. Use the following information: [insert your example text].

Don’t hesitate to throw in your own examples or predefined information to give ChatGPT a head start. You’ll be amazed at what it can come up with when armed with the right input.

Prompts for Blogs

Blank page ruts are never fun, and creating high-quality content can take time.

While we don’t suggest relying solely on ChatGPT for entire blog posts, these prompts can help you establish a solid writing structure:

  • Create a blog about [insert blog topic]. Write it in a [insert tone] tone. Use an active voice. Write around [X] words. Use [adjective i.e., creative, professional] sounding titles for the blog. Add headings and subheadings for each blog section. Ensure there are a minimum of [X] sections. Include the following keywords: [keywords].
  • Generate [X] blog post outlines for the following topic: [insert topic]. The outlines should contain [X] headings and [X] subheadings.

Requesting multiple variations from ChatGPT is also a great way to determine the most suitable angle for long-form content.

Prompts for Editing and Refining Your Work

Let’s be real. Writing involves a ton of editing. These Upwork ChatGpt prompts come in handy when you want to refine your work faster.

  • Rewrite the following content to identify and fix grammatical and punctuation errors: [insert example].
  • [Shorten/lengthen] the following text to around [X] characters: [insert example].
  • Rewrite the following content using a clear active voice: [insert example].
  • Reformat this content using persuasive bullet points: [insert paragraph example].
  • Rewrite this piece of content to enhance sentence structure and correct any instances of redundancy: [insert example].
  • Rewrite the following content to address plagiarism concerns: [insert example].
  • Rewrite the following content to make the writing style more [insert writing style (i.e. persuasive)].
  • Adjust the following content to convert from [American English] to [British English] with the appropriate spelling, punctuation, and word use: [insert example].

Have fun exploring these different prompts! The more you experiment with ChatGPT, the clearer its content generation methods become.

General Tips to Remember When You Use ChatGPT

Remember it’s not just about your prompts! Make sure to also keep these tips in mind:

The Better Your Input, the Better the Output

Just like onboarding a new employee, training ChatGPT is crucial for optimal performance. The more specific details you input, the smarter the AI responses will be. Don’t skimp on the specifics — details like target audience, character limits, intentions, content type, and mood can make all the difference.

Personalization and Customization Are Your Secret Weapons

While ChatGPT helps your daily processes, you’re still the mastermind behind the scenes. Customize drafts with your unique touch to make your copy stand out. Often ChatGPT’s responses feel robotic, and you don’t want your work to sound lifeless.

ChatGPT is a Tool, Not the Solution

There’s no doubt that AI makes your life easier and accelerates writing timelines. However, it shouldn’t entirely replace the work you create. Always fact-check outputs if you’re unsure of their accuracy, too — because the information they’re based on isn’t always updated in real time!

What’s Next?

Incorporate these tips into your next copywriting session. Remember, you’re the master of your craft, and ChatGPT is your tool.

Who knows, you might even start to create your own prompts that perfectly capture your unique style. The possibilities are endless, and that’s what makes writing so exhilarating!

So go ahead, experiment, play, and let your imagination run wild. And please, sleep peacefully knowing AI won’t take over your role!