F1 BRAND ACTIVATION EVENT • PRODUCT LAUNCH (CANADIAN MARKET) • BRAND STRATEGY • CAMPAIGN STRATEGY • MEDIA PLANNING • INTEGRATED DIGITAL ADVERTISING AND TRADITIONAL AD CAMPAIGNS • CONTENT PRODUCTION • SOCIAL MEDIA MANAGEMENT • APPAREL
Segway Powersports Canada reached out after a previous agency sputtered out. Amidst the highly competitive landscape with premier competitors like Polaris, and Can-Am, it was our mission to win with creativity and strategy. Segway Powersports Canada needed a strategy to attract enthusiasts, elevate engagement, and make a lasting impression in the competitive powersports industry.
Our approach was to harness Segway Powersports Canada’s innovation and safety while infusing it with a splash of rebellion. By combining their innovative spirit with the thrill of powersports, we crafted a brand position that resonated with audiences. This strategy ensured that choosing Segway Powersports Canada was not just selecting a vehicle; it was embracing something you could believe in on an empathetic and aspirational level.
The collaboration yielded remarkable results. The transformative campaigns positioned them as leaders, surpassing industry benchmarks. Our agency achieved exceptional milestones, generating over 100,000 views on their social media channels, increasing engagement by over 1,000%, driving notable traffic to their website, assisting in boosting sales, and successfully launching a new UTV product to the Canadian market—not to mention an incredibly successful activation at the F1 Grand Prix in Montreal.