BRAND STRATEGY • CREATIVE DIRECTION • WEBSITE DESIGN AND PRODUCTION • SOCIAL MEDIA MANAGEMENT • BRAND VIDEO • MARKETING COLLATERAL AND APPAREL
Ringette Canada has a remarkable sport but required growth and increased awareness within our nation. The opportunity was clear: it was time to spotlight the excitement, adrenaline, and sense of community that ringette offers. To do this, we needed to revolutionize Ringette Canada’s marketing and advertising strategy. The goal was to create a campaign that carved a distinct path for ringette, setting it apart from hockey and attracting new enthusiasts to the game.
In response to this challenge, we conceived “This Ice Is Yours”; a bold and empowering promotional campaign that bestowed a sense of ownership upon ringette players. Our approach aimed to capture the essence of the sport, bringing forth the spirit that ringette uniquely offers. Additionally, the campaign set out to differentiate ringette from hockey, showcasing its attributes while extending a warm welcome to new players.
Ringette Canada witnessed growth in both popularity and participation. The campaign ignited a sense of ownership among players and served as a beacon for the sport’s distinct identity. Ringette now stood out as a game of its own. “This Ice Is Yours” not only elevated the sport within Canada but also celebrated its spirit.