BRAND STRATEGY • CAMPAIGN STRATEGY • INTEGRATED DIGITAL AND TRADITIONAL AD CAMPAIGN • SOCIAL MEDIA MANAGEMENT • WEBSITE DESIGN • CONTENT PRODUCTION • CONFERENCE MATERIALS • MARKETING COLLATERAL
To their clients, Palladium Insurance has a strong reputation for caring customer service. They needed an identity that leveraged this quality and something distinct within their competitive industry. The opportunity was clear: reinvent their brand and create something no one could ever replicate.
Pally the Platypus was born, a brand mascot messaging trust at every turn. We also crafted the new slogan, “Bringing Personal to Insurance,” which not only encapsulated their unique value proposition but also became the guiding mantra for their brand.
Our strategic and creative efforts led to enhanced awareness, increased website traffic, notable lead generation, and improved social media metrics. Palladium Insurance now not only stands out for its personalized service but also for its robust online presence and engagement across various platforms.