BRAND STRATEGY • BRAND ID DEVELOPMENT • CAMPAIGN STRATEGY • INTEGRATED DIGITAL AND TRADITIONAL AD CAMPAIGNS • CONTENT PRODUCTION • SOCIAL MEDIA MANAGEMENT
The Ottawa Heart Institute’s JUMP IN campaign already made significant leaps, but it was time to take it to new heights. The opportunity lay in refreshing the campaign’s brand identity and communication strategies to make an even more profound impact. To raise awareness for women’s heart health across Canada, a bold new direction was needed.
A striking new logo and a vibrant colour palette brought vitality to the campaign, matching the positivity of their efforts and making it visually engaging. Simultaneously, we fortified their communication strategy, crafting airtight social media initiatives tailored to their target audience, ensuring engagement and resonance.
Thanks to their revitalized brand and strategic social media approach, the Ottawa Heart Institute’s JUMP IN campaign experienced its most successful year ever with the most registrations to-date and over $250,000 in donations. Our partnership with the Ottawa Heart Institute exemplifies the transformative power of strategic branding and communication in advancing a vital cause.