BRAND STRATEGY • BRAND ID DEVELOPMENT • CAMPAIGN STRATEGY • INTEGRATED DIGITAL AND TRADITIONAL AD CAMPAIGNS • CONTENT PRODUCTION • SOCIAL MEDIA MANAGEMENT
JUMP IN
Opportunity
The Ottawa Heart Institute’s JUMP IN campaign already made significant leaps, but it was time to take it to new heights. The opportunity lay in refreshing the campaign’s brand identity and communication strategies to make an even more profound impact. To raise awareness for women’s heart health across Canada, a bold new direction was needed.
Solution
A striking new logo and a vibrant colour palette brought vitality to the campaign, matching the positivity of their efforts and making it visually engaging. Simultaneously, we fortified their communication strategy, crafting airtight social media initiatives tailored to their target audience, ensuring engagement and resonance.
Result
The Ottawa Heart Institute’s 2025 JUMP IN campaign experienced its most successful year ever. The JUMP IN team reported they had “over 900 participants and raised an incredible $324,420!” Our partnership with the Ottawa Heart Institute demonstrates the transformative impact of strategic branding: “None of this would be possible without amazing teams like yours. On behalf of the entire Heart Institute Foundation team, thank you for your dedication and commitment to Women’s Heart Health. We’re excited for JUMP IN 2026 to be even bigger and better.”
