BRAND STRATEGY • BRAND ID • STORE DESIGN • CAMPAIGN STRATEGY • INTEGRATED DIGITAL AND TRADITIONAL AD CAMPAIGN • POS AND MARKETING COLLATERAL • SOCIAL MEDIA MANAGEMENT
High Ties
Opportunity
High Ties was entering the competitive and creative cannabis market. They needed a brand identity, position, and strategy to stand out among highly original brands in the space. The opportunity lay in positioning High Ties as a premium cannabis company and infusing a touch of playfulness that would resonate with their audience and make them memorable.
Solution
We drew inspiration from the elegant speakeasies of the 1920s, seamlessly blending this classic aesthetic with contemporary influences. The brand exuded premium quality while maintaining an approachable and engaging aura. The brand feel was original and appealing to a wide range of cannabis enthusiasts.
Result
The audience embraced a captivating aesthetic that enhanced their exploration of the cannabis realm. Notably, sales and retention metrics experienced a substantial boost, solidifying High Ties as a distinctive presence in the competitive cannabis market.
