RENAME AND REBRAND • WEBSITE PRODUCTION • MARKETING COLLATERAL • AD CAMPAIGN • COPYWRITING • VIDEO AND PHOTOGRAPHY
FIG
Opportunity
Founded in 2009 as a roofing company, FIG Solar (formerly Execon Roofing & Solar) came to us ready to pursue their true calling — solar energy. In a saturated market that outsourced customer service to call centers, they needed to showcase their local presence, expertise and passion. That’s where we came in.
Solution
To bring their focus on solar energy to life, our team fashioned a full rebrand and local campaign. Execon became FIG, short for their tagline The Future is Green: Environmentally friendly. Focused. And, like a fig plant, powered by solar energy at home. Together with differentiating design, FIG’s attention-grabbing brand lit up their campaign.
Result
Centered on the brand proposition Feel the Energy, the campaign positioned solar as the next step to supporting your financial future and the environment. Vibrant colors and design set FIG apart from competitors. And their new website, lawn signs, ads, door hangers, and merch continue to power FIG’s purpose: To provide unmatched passion and expertise in making our community a better place.
