CAMPAIGN STRATEGY & CREATIVE IDEA • AD CAMPAIGN ASSETS • VIDEO ANIMATION • SOCIAL MEDIA
Caivan
Opportunity
Caivan builds exceptional homes: thoughtfully designed, well-appointed, crafted with quality and options to suit every taste and budget. But they’re up against a competitive market, where buyers have trouble distinguishing builders — or assume they’re all the same. Homebuying is a significant financial and emotional decision, so Caivan needed to connect with potential buyers in a more meaningful way: one that went beyond the typical CGI-rendered mockup with price tag combo that pervades real estate.
Solution
Caivan was already building momentum with a distinctive illustrative style, featured on their website and marketing materials. These illustrations are charming and 50s-inspired — evoking nostalgia. We created a campaign that used these illustrations to tell a warm, lived-in story, so prospective buyers could imagine their life in a Caivan home. Using a children’s book-inspired narrative and “Your Next Chapter” as the campaign tagline, we highlighted Caivan’s ability to deliver not just houses, but homes that foster meaningful and memorable life moments.
Result
The campaign resulted in a standout, distinctive identities and marketing materials for a few of Caivan’s Ottawa communities. Digital ads, video content, landing pages, social media support — we helped Caivan bring this campaign to life on all fronts. By moving away from market norms and embracing storytelling through a unique illustrative format, the campaigns capture buyers’ imaginations with a more emotional connection.
