CAMPAIGN STRATEGY • MEDIA PLANNING • INTEGRATED DIGITAL AND TRADITIONAL AD CAMPAIGN • CFL BRAND ACTIVATION EVENT
CAA’s membership program, Everyday, offers drivers day-to-day benefits. When the iconic brand needed a campaign with a modern approach that would bring Everyday to life and resonate with a younger demographic, they turned to Xactly.
Xactly’s creative vision found inspiration in the ever-familiar smartphone calendar. We transformed this inspiration into an ad campaign with instantly recognizable visuals that are masterfully tied to CAA’s Everyday program. The fusion of elements reinforces the idea that CAA Everyday is your constant companion, accessible daily and year-round.
The strategy and design found resounding success with CAA and its audience. Awareness, engagement, and membership increased and the campaign has been extended into its second year in-market. CAA’s Everyday campaign maintains a strong digital presence across Canada.