Why Marketing Experience Matters
By Blair Burchill
Boots-on-the-ground, in-house marketing might work well for start-ups. But when you grow? That’s when expertise matters most. Join Xactly’s Strategy Director and Fractional CMO, Blair, to learn more about why working with an experienced marketer can make all the difference.
Blair Burchill, Strategy Director + Fractional CMO
Blair has 25+ years experience in advertising agencies from Ottawa to Brisbane to London. His experience transcends consumer brands from airlines and lottery operations in Australia, to petroleum and fast food in the UK, to government and public utilities here in Ottawa. His aim is always to find a point of difference for a brand that is based on an inherent truth, and bring it to life with campaigns in targeted media channels from traditional to digital and social. In addition, Blair spent over two years on the client side as the national director of marketing for a Cisco UC provider in Australia, working on B2B lead generation campaigns. His interests are advertising, rugby and summer.