June 16, 2022

The importance of video marketing in 2022

By Fabio Ricci

In today’s video, our copywriter and videographer Fabio Takes you through the importance of video marketing In 2022. With video, your consumers will be more engaged with your brand. By creating engaging videos that focus on your target audience, you can increase conversions and drive more leads through email marketing campaigns. Make sure to invest in video marketing in 2022 so you can keep your customers happy and reach new heights!


Fabio Ricci, Copywriter + Videographer

Fabio is a creative storyteller with a background in advertising and copywriting. After graduating the Advertising & Marketing Communications Management program at Algonquin College, Fabio spent most of his career in video production, writing compelling copy and scripts for all types of videos. Fabio has written and directed over 100 videos, both live-action and animated, for clients spanning from startups to Fortune 500. As a content strategist, he continues to develop all types of branded storytelling, from social media content, written articles, print, digital and video campaigns. In his spare time, you can catch Fabio doing stand-up comedy in Ottawa, Kingston and Toronto at Yuk Yuk’s and Absolute Comedy.