October 27, 2022

Shooting a video with a green screen

By Fabio Ricci

Recently, we had the opportunity to shoot a brand video for our client Ekidna, which is a cannabis potency testing device. Ekidna has a vibrant colour palette so we decided to keep the same bright, lighthearted energy throughout the video.

Our Videographer, Copywriter and Main Character (in this video anyways) Fabio, takes us through the process of the creation and behind the scenes of this awesome project.

Check out the full video on Ekidna’s website.


Fabio Ricci, Copywriter + Videographer

Fabio is a creative storyteller with a background in advertising and copywriting. After graduating the Advertising & Marketing Communications Management program at Algonquin College, Fabio spent most of his career in video production, writing compelling copy and scripts for all types of videos. Fabio has written and directed over 100 videos, both live-action and animated, for clients spanning from startups to Fortune 500. As a content strategist, he continues to develop all types of branded storytelling, from social media content, written articles, print, digital and video campaigns. In his spare time, you can catch Fabio doing stand-up comedy in Ottawa, Kingston and Toronto at Yuk Yuk’s and Absolute Comedy.