June 23, 2022

Re-branding to improve a company’s image or to attract a different type of customer

By Allen Ford

One thing we love to do here at the studio is push creative boundaries, and for today’s video our Associate Creative Director Allen shares a recent project displaying this. We recently had the chance to rebrand an IT company called Next Wave and what did we do? Probably not what you’re expecting!


Allen Ford, Associate Creative Director

Allen’s creativity, design skills and rich experience provides a deep tool box for him to use as graphic designer at Xactly. He loves developing the “big idea” as well as fussing over the tiniest of details. Prior to Xactly his work has been used for accounts such as FIFA, Canadian Tire, Canada Post and Nike. Away from the studio he waits for the next U2 tour announcement and ponders if he is too old to wear a flat-brim cap.