May 27, 2022

Importance of video production for brands and companies in 2022

By John Nandlall

In the first of our Xactly What You Need to Know series, our copywriter and photographer John highlights the importance of video production for brands and companies in 2022!


John Nandlall, Copywriter + Photographer

John is a creative copywriter and photographer here at Xactly. Before coming to Xactly, he freelanced for over 5 years in photography and video specializing in branded content and portraiture. He is no stranger to telling a story through both his visual and written work. He found a passion for writing during his B.A. in English Literature at Trent University. He is currently working towards a graduate certificate in Image arts and Photography at Ryerson University. His passion for writing and visual imagery comes through in all the work he produces, whether it is social copy for the month or product photos and headshots.