Arcade IP & Business Law Portfolio Highlight

Arcade, formerly known as Andrews Robichaud, is an IP and business lawyer. They’ve worked with major figures and brands from around the world — from Calvin Klein Cosmetics and Fisher-Price to Paramount Pictures and Metallica.

They came to us looking to find a way to stand apart from the competition. And we delivered: a new name, new corporate ID, level-upped value proposition, and all-new brand assets (including their website), all showing how Arcade plays to win.

Join Anna as she dives into how we ideated and executed Arcade's new, eye-catching brand.