Jeff Walker : Understood us on a level beyond what we expected

This testimonial speaks to Xactly’s keen understanding of CAA North & East Ontario organization’s goals, especially in the context of breaking the younger consumers thoughts away from them being a roadside assistance company to a membership organization. To appeal to a younger audience and launch CAA’s Everyday membership, Xactly leveraged the design language of smartphone calendars – an item used by everyone every day. An integrated advertising campaign was planned and produced by Xactly. Included were cinema, TV and radio advertising, OOH (large format billboards, bus shelters), magazine ads, digital executions including Facebook, Instagram, GDN and YouTube, and activation events at a CFL game and Carleton University.