Welcome to Xactly·Χ
Xactly·Χ complements your management team with the sharp-eyed, results-oriented branding, marketing and advertising consultancy you need. As a virtual or fractional CMO service, Xactly·Χ provides the answer to achieving both long term and short term growth targets.
Benefits for Businesses
How It Works
We look at your current brand message, target audience, marketing strategy and the current presence you have in the market.
We work with you, asking the critical questions about where your business is and where it’s heading, and develop a strategy to get you there. This can include adding to your current marketing activity, removing aspects that aren’t performing, or starting with a clean slate and redesigning from the brand up.
Meet Blair Burchill,
Your Fractional CMO
Xactly·Χ is led by Blair Burchill, a brand and advertising strategist with over 25 years of experience. Blair’s resume reads like a who’s who of top global marketing agencies, including Y&R, Ogilvy, C&P, Havas, St. Luke’s London and others.
Blair has managed successful campaigns for B2C, B2B, associations, and public utilities in Canada, the United Kingdom and Australia. He holds a BBA from the Queensland University of Technology and an MBA from Carleton University.
A Winning Track Record
Mississauga Transit
One successful 6-week campaign increased ridership on the Toronto transit provider by 33% YOY, via traditional media, digital media, and earned media (publicity).
Virgin Australia
Blair successfully launched a suite of new products Virgin Australia as it transitioned to a full-service airline. These included their business lounge, in-flight entertainment, business-class seating and carbon offset flights.
GlaxoSmithKlein UK
Achievements include a successful campaign for the Eumobase deep hydration skin cream in the pharmacy over-the-counter channel, and the re-positioning of an ailing acne treatment (Oxy) with a Cannes Finalist campaign.
The Lott (ASX:TTS)
Blair’s highly successful campaign reversed declining brand relevance for a long-standing lottery game (Powerball), leading to an immediate increase in sales — including at lower jackpot levels.
Don’t forget to ask about the killer stats Blair would be shot for revealing publicly.
