Case Studies

Boyd Moving and Storage offers top flight moving services, but they still face a lot of competition. They were already busy in the summer, but they wanted to be just as busy in the off season. As an added challenge, they had a limited budget for advertising.

We attacked the problem on a number of fronts:

• Improving their website content
• Search engine optimization
• Social media posting
• Testimonial videos
• Digital advertising

The combination of efforts gave them the site traffic they were looking for. They’re not only busy year round, but they’ve had to start hiring.

Getit Local is an Ottawa-based food delivery startup who is taking on the established global giants. We had already developed a brand that would allow them to disrupt the disruptors, but they needed an adoption spike — and fast. Just to make it interesting, they only had a $1,000 budget.

Our strategists knew that a giveaway campaign on social media would offer the best bang for their buck. Given the target audience, Instagram was pinpointed as the ideal channel.

The one-month campaign not only got them the new users they needed, they also got over 500 new Instagram followers.

Palladium Insurance was having trouble standing out in a crowded market in which consumers were buying directly from insurers. With big ambitions to grow across Canada, they needed to be made more memorable.

We strengthened their marketing strategy, refreshed their brand identity, and amplified their brand voice. Their new tagline, “Bringing Personal to Insurance”, helped capture their value as brokers offering impartial advice to their customers — not to mention interpreting the fine print.

Our advertising efforts put Palladium in a position to expand their business and develop national partnerships across Canada.