OTTAWA, ON. June 5, 2025 — Xactly Design & Advertising is excited to announce that J.J. Hochrein, a senior marketing executive with over 25 years of experience, has joined the agency to help lead strategic initiatives and support client success.
A highly respected marketing executive, J.J. Hochrein brings deep expertise in brand strategy, integrated marketing communications, and customer experience. He has led national campaigns, built high-performing teams, and helped iconic Canadian brands define their identity, increase market share, and connect more meaningfully with customers.
His new role at Xactly will focus on helping clients unlock growth by aligning their brand, marketing, and business strategies. J.J. will work closely with clients as a senior strategic advisor, bridging the space between account management and brand strategy. He will also offer Fractional CMO services for businesses in need of high-level marketing leadership.
“We’re thrilled to welcome J.J. to the team,” said Denis Sabourin, Founder and CEO of Xactly. “His extensive experience and leadership with some of Canada’s most respected brands will not only strengthen our internal team—but more importantly, help our clients make smarter, more effective marketing decisions that lead to real business growth.”
J.J.’s previous roles include Associate Vice President, Strategic Marketing at Canadian Tire, Vice President of Marketing at Lee Valley Tools, Head of Marketing at Farm Boy, and Director of Brand Marketing at Chicken Farmers of Canada. His work on the agency side has included guiding strategy for clients like Home Hardware and Mitsubishi Motors.
“Xactly brings together strategy, creativity, and execution in a way that genuinely moves the needle for clients,” said Hochrein. “I’m looking forward to working with such a sharp and collaborative team, and applying my experience to help businesses make confident marketing decisions that reflect who they are and where they want to go.”
About Xactly Design & Advertising
Founded in 2002, Xactly Design & Advertising is an Ottawa-based marketing and branding agency that helps businesses stand out and grow. We work as a full-service marketing department for clients across Canada and the U.S., offering strategy, branding, web development, content, design, and more. Our team is driven by creativity, guided by strategy, and focused on results.