CAMPAIGN STRATEGY • CAMPAIGN MESSAGING • VIDEO ADS • CREATIVE • WEBSITE DESIGN
Vodkow
Opportunity
This Dragon’s Den alum approached us with a genuinely innovative line of cream liquors. Their purpose? Transforming the dairy industry’s waste problem into award-winning moments of indulgence. The opportunity? To punch up their impact in consumers’ headspace, spotlighting Vodkow’s 12+ flavours among heavy-hitting competitors like Bailey’s.
Solution
Shaking up entrenched buying patterns is no easy task. So we created a campaign inviting audiences to make Vodkow their own. It declared the first Year of You — 12 months to express yourself with a flavour for any mood or time of year. Consumers could “find their flavour” across channels with Pouroscopes, Flavours of the Month, and more — making each experience unique.
Result
From in-person pop-up experiences to online journeys, we celebrated each Vodkow audience member through interactive personalization. We refreshed their website design, planned monthly subscription boxes, shot video ads, set up influencer partnerships, created contests, and designed merch that gave each flavour personality. Stay tuned for more upcoming!
