Ringette Canada wanted to grow their sport within our nation. It was time to share the excitement, adrenaline, and community feeling ringette provides. “THIS ICE IS YOURS” is a bold promotional campaign designed to help ringuette carve out its own path by spotlighting the sport, differentiating it from hockey, and welcoming new players to the game.
- Conceptualization and branding
- Website and social integration
- Brand video