King Coin

Ringette Canada wanted to grow their sport within our nation by bringing awareness to the game. So, we thought it was time to really bring the excitement, adrenaline, and community feeling ringette provides to the forefront of Ringette Canada’s marketing and advertising. “THIS ICE IS YOURS” is a bold promotional campaign designed to give a sense of ownership to its players. The campaign also helped the sport of ringette in Canada carve out its own path by spotlighting the game, differentiating it from hockey, and welcoming new players to the game.

• Creative concept development and bold and electric branding
• Website redesign and complete social integration
• High-energy and engaging brand video that packs a punch