May 13, 2022

How videos can improve your brand

By Fabio Ricci

In this video our Copywriter and Videographer Fabio highlights a brand video we worked on for our client Ringette Canada! Our goal was to increase interest and participation in the sport while introducing their brand to the marketplace. Brand videos are also a great increase impressions and engagement.


Fabio Ricci, Copywriter + Videographer

Fabio is a creative storyteller with a background in advertising and copywriting. After graduating the Advertising & Marketing Communications Management program at Algonquin College, Fabio spent most of his career in video production, writing compelling copy and scripts for all types of videos. Fabio has written and directed over 100 videos, both live-action and animated, for clients spanning from startups to Fortune 500. As a content strategist, he continues to develop all types of branded storytelling, from social media content, written articles, print, digital and video campaigns. In his spare time, you can catch Fabio doing stand-up comedy in Ottawa, Kingston and Toronto at Yuk Yuk’s and Absolute Comedy.